Online marketing: how to advertise on the internet

The big advantage of advertising online is that it provides a reach unrivalled, certainly in terms of its affordability, by most other media. Its national (and international) coverage means that smaller businesses can compete with their larger rivals without having recourse to the sort of advertising budgets demanded by such conventional media as the press and television.

The most obvious form of online advertising is a firm's own website. For a website to be an effective advertising tool it must be designed in such a way as to appeal to visitors. It should be easy to navigate, should offer appropriate and useful information about products and services, and should make it simple to order goods.

Another form of online advertising is to place banner or pop-up ads on the websites of other businesses. As well as alerting visitors to your business, the ads provide links to your own website. Usually there is a charge for placing such ads. However, some websites - those, for example, that are not direct competitors but are complementary to the sort of goods or services you offer - may be prepared to accommodate your ads free of charge if the business believes that doing so enhances the relevance and usefulness of their own site.

A third option is advertising via an online directory. You may choose to take an entry with a directory company such as Yell.com. If you wish a more specialised online environment in which to advertise, you can buy space on a directory that serves particular sectors. The Data Publishers Association can provide details about such directories and the type of firms that advertise on them.

Easy Accountancy

Easy Accountancy is the UK’s only national specialist accountancy firm for freelancers, sole traders and small businesses

If you’ve just started out as a freelancer or run a small business, you’ll definitely need a small accountant and there are plenty of options out there! However, most accountants will charge you every time you get in touch with them; for every phone call, email or meeting.

We don’t want our clients to be scared to contact us and potentially lose out on valuable tax saving advice. It's even more important when you first start out as you really need to set your business up in the best way possible. As a start up you’ll probably have loads of questions and will really appreciate the fact you can call your accountant as many times as you like without the fear of racking up large bills.

Our low cost, all-inclusive fixed-fee accountancy service includes unlimited access to your own accountant throughout the year, so you never need to worry about picking up the phone and then receiving a bill afterwards for the privilege, and covers all your business and personal tax affairs needs. All clients additionally receive:

Help to run your business in the most tax efficient way possible
Help so you can understand the taxes you need to pay
Advice on the best ways to manage your business
Updates and reminders so you'll never miss a deadline
Help to ensure you maximise your tax allowances
Provide proactive tax advice throughout the year

We’ve saved our clients up to half on their accountancy bills – if you’d like a quote, click on the quote me button to the right of this page. Alternatively, call us on 0500 234111 / 01442 275767 or email jessica@easyaccountancy.co.uk

We also have a money-back service guarantee - all of your telephone calls and emails will be answered on the same day, or we will refund your monthly fee (another first within the accountancy world).

To appoint us as your accountants, please fill in our Client Agreement Form online.

If you are a contractor working through a limited company then visit SJD Accountancy (our sister company) who specialise in providing tax advice and accountancy services for Limited Company contractors. You can also keep up to date by following the SJD Accountancy Twitter

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