How to Become a Marketing Freelancer
- Finding work in the marketing sector
- Rates of pay for a marketing freelancer
- How to generate free leads
- Setting up as a Sole Trader Freelancer
Most business people are not experts at marketing. So they either employ someone to do it for them, or look for outside assistance from professionals. Hence the marketing industry is born. And with it, the marketing agency . . . and more recently, the marketing freelancer.
At a fundamental level, marketing is all about telling prospective customers about the product or service that a company wants to sell to them, with the ultimate goal being that the customer will buy it and your client will make a profit.
Sounds simple, but most people who run businesses, especially at the smaller end of the scale, do not have the skill set to do this themselves. They rarely have the budget to employ someone full time, especially in the early days and they also have a tendency to think that they can do it themselves, often with disastrous results! Even larger companies don’t always get it right, and those that do employ marketing people in-house generally still need outside assistance for one or more elements of an overall campaign.
The key factor on which you must decide from day one is what business model you want to adopt. There are two options, each with their own pros and cons.
- Simply act as a Marketing Manager would, pulling campaigns together and bringing in relevant suppliers where necessary, who then invoice your clients directly.
- Function in a similar manner to an agency by purchasing those services yourself and then selling them on, with the option to add a mark up and leave your suppliers ‘invisible’ in the background.
The main benefit of Option Two is a financial one, whereas the main benefits of Option One are a simpler business model, no cash flow issues and less liability if things go wrong.
Many marketing freelancers start off doing a little freelance work in their spare time whilst still holding onto a full time job. If you’re doing this or thinking of doing this it’s probably a good idea to have a chat with an accountant as there may be tax implications you should be considering and maybe also allowances you aren’t taking advantage of.
There are numerous benefits to freelancing, for example the freedom and flexibility to work for as many different types of client as you like as well as the obvious benefit of increasing your take home pay. In fact our freelancer take home pay calculator shows you how much you can expect to take home as a freelancer.
Having made the decision to give it a go, whether full or part time, and whether to set up as a sole trader or limited company, you’re going to need a wide range of tax and accountancy advice and support in the early days when setting up as a freelancer.
The most daunting thing about going freelancing for most people is the thought of having to engage with an accountant. At first glance it’s easy, you go down to your local high street accountant who quotes you anything from £250 to £600 plus VAT to do your end of year accounts for you. This sounds great, however what happens if you want to speak to your accountant for advice throughout the year on things like:
- Tax allowances
- Take home pay
- How much you should put aside for your tax bill
- Whether you should register for the Flat Rate VAT scheme
- If going limited would be beneficial
- What’s the most tax efficient way to run your business.
Each time you pick up the phone it is likely you will get charged. In fact, every time your accountant sends you a letter you may charged - and you may even get charged if you call to query your invoice! So by the end of the year you could easily be looking at a bill of over £1,000.
For more information please visit our page on Benefits of an Accountant.
Easy Accountancy charges a fixed fee of only £60 plus VAT a month
We don’t want our clients to be scared to contact us and potentially lose out on valuable tax saving advice, that's why we only charge a fixed fee of £60 VAT a month. It’s important when you first start out freelancing that you run your business in the best way possible. As a start up you’ll probably have loads of questions, and will really appreciate the fact you can call your accountant as many times as you, like without the fear of racking up large bills.
For more information on how we can help you and your business with your taxation needs or to appoint us as your accountant, please call 0500 234 111 / 01442 275767 or email email@example.com.
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