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Self employed guide to Social Media

Winning clients through social media:

Business communication has been revolutionised in recent years, first with the advent of email and more recently with the phenomenal growth of social networking sites. Social media includes a huge variety of websites that encourage interaction between different people and the different uses mean such sites can be anything from time-sapping distractions for whiling away the hours chatting with friends, to powerful tools for advertising your services and winning more clients.

The best known social networks are Facebook, Twitter and LinkedIn and while LinkedIn has positioned itself as the go-to social network for business networking, both Facebook and Twitter can also be powerful resources for boosting your professional profile and winning new business.

Business is all about personal connections and interacting with others, skills which are essential if you are a freelancer who needs to find work from different clients in order to make a living. Think about where your potential clients spent their time as this is where you need to be. If you think your customers are reachable through Facebook, then setting up a Facebook page to make yourself visible could help you boost your sales. You may be targeting media savvy clients who spend a lot of time on Twitter, which is a great site for sharing little snippets of your expertise or helping out people you’ve never met before with advice. All of these things help establish a reputation for you, and a positive reputation can only help when trying to attract new custom.

Of course, LinkedIn is also a valuable tool for building business contacts but it is worth considering using other sites for your business activities, alongside maintaining an active profile on LinkedIn. There are other sites that may be particularly relevant to you too. Freelance photographers may win themselves new customers by posting their most impressive pictures on Pinterest or Instagram, while writers may show off their skills with a well thought out Tumblr blog.

The important thing is to use your time wisely on these sites and make sure you are getting value out of them, as it is easy to see your entire day sucked away online without even doing anything useful. Some people make the mistake of avoiding social media altogether because they think they don’t understand it, while others may sign up for the sake of it because they think they should, without thinking through which social network will be most effective for them and without learning how to really make the most of the opportunities they present.

According to latest figures, 18 per cent of all time spent online is spent on social networking sites, so they are certainly a key part of the online world and simply cannot be ignored. They are getting more popular every year and so you risk being left behind by competitors who are more savvy when it comes to making the most of these opportunities to gain extra exposure for your business and services.

If you would like to learn more about how social media can help you as a freelancer then read our simple guides to the three biggest social networks:

Learn just how easy it is to set up an accountant, the benefits, how it will get you more customers and broaden your knowledge of the useful tools available to make you a social networking king or queen.

For more information or a general chat about your business plans please call us on 01442 275767 or email

Why Clients Choose Easy Accountancy

Easy Accountancy offers a low cost, fixed fee accountancy package with all clients receiving their own dedicated, friendly, approachable accountant.

All of our accountants specialise in providing accountancy services to the self-employed, freelancers, sole traders, small to medium sized limited companies and private individuals. All accountants are employees of Easy Accountancy and we never outsource or offshore work.

Our low cost, all-inclusive fixed-fee accountancy service includes unlimited access to your own dedicated accountant throughout the year and covers all your business and personal tax affairs needs.

All our accountancy services include:
  - Unlimited access to your accountant
  - Ongoing advice on how to manage your business
  - Proactive tax advice throughout the year
  - Updates and reminders so you'll never miss a deadline
  - Free bookkeeping software

As a sole trader our fees start at just £60 + VAT a month, for this you receive the above plus:
  - Completion of your Self-Assessment tax return
  - Advice on how much Income Tax to pay
  - Guidance on National Insurance contributions

As a limited company our fixed fee packages are bespoke to your needs, however typically you’ll receive the above, plus:
  - Completion of your year end accounts*
  - Completion and submission of your annual return Companies House
  - The director/s Self Assessment tax return
  - Payroll bureau
  - Dividends and corporation tax computations

We’ve saved our clients up to half on their accountancy bills – if you’d like a quote, click on the quote me button to the right of this page. Alternatively, call us on 01442 275767 or email

*If you would like us to complete your company year end accounts we simply ask that you have been a client of Easy Accountancy for one year or have made 12 monthly payments.