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  • Location: Warwick, Warwickshire
  • Rate: Up to 400.00
  • Start Date: 09/09/2019
  • Duration: 6 months

 


 


Role summary


Develop and deliver direct to customer communications and marketing activity across the enterprise product portfolio.


Own and take several mailings through a full development cycle, from gathering initial data requirements from stakeholders through to the final audience selections used to contact the right existing and potential customers, to ensure that campaign activity is targeted, driving new business and delivering a sustainable, profitable growth.


Accountabilities


  • Devise and write SQL for data selections using a variety of methods to ensure that campaigns are compliant and target the right customers at the right time in order to drive customer retention and new business.

  • Deliver data solutions (selections, unsubscribes, contact management, data uploads/downloads into CRM) for a suite of communications to ensure regulatory and customer data needs are met.

  • Define and execute data selections using test and learn across new acquisition and retention campaigns eg proactive retention and cross-sell in order to deliver activities that support retention and drive new business.

  • Collaborate with marketing colleagues in handling 3rd party suppliers such as lead data providers, technology providers, and specialist marketing agencies in order to deliver the right campaigns to the right customers at the right time.


The experience you'll need


  • Campaign analysis experience – specifically email marketing campaigns

  • Microsoft SQL server experience preferred but MySQL or Oracle also acceptable

  • Coding experience, preferably using coding tools such as R or Python.

  • Proven experience in a similar data selections role

  • Experience of managing a variety of stakeholders


It would be great if you had


  • Exposure to channel-specific software (eg email service providers such as Cheetahmail).

  • Experience working in a similar compliance led environment


Please apply now to be considered.


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