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  • Location: Reading, Berkshire
  • Rate: Up to 220.00
  • Start Date: 13/08/2019
  • Duration: 12 months

 


Applicants must be eligible to work in the specified location


Retail Channel Marketing Manager


Location: Reading

Duration: 12 months


Working in a fast paced environment where marketing innovation is key, the Retail Channel Marketing Manager needs to deliver the right mix of physical and digital execution, understanding emerging trends & technologies as well as the more traditional mechanics.


Required Experience:


  • 5 years Channel Marketing experience

  • Digital background – exposure to optimising marketing plans which have digital elements

  • Excellent stakeholder management experience – partner facing


Responsibilities:


  • Execute managed retail marketing plans and programs

  • Manage MDF & OPEX marketing spend at partner level whilst executing priorities as defined with the relevant Category team

  • Develop channel marketing plans for retailers based on collaboration with the retail partner, Category Managers and PAMs. Plans will encompass both the organisations and the partner goals and expectations, be differentiated by retail partner and ensure brand ownership, whilst delivering in store & online merchandising, and store staff advocacy.

  • Identify the levers for driving share and revenue at the retail partner level (eg digital shelf presence, display, promotions etc.)

  • Develop an in-depth knowledge of the partner, how they take products to market, their marketing vehicles, opportunities and timelines (become an expert in the partner)

  • Track all marketing spend over time, collate proof of execution materials and ROI detail to drive learnings and inform future spend

  • Co-ordinate the design, production and execution of partner specific merchandising, online and training materials

  • Work with the CDS Training team to help direct the activities of the field team within the retail partner, including determining training & marketing compliance measurement activities

  • Develop fully integrated digital marketing campaigns encompassing all the main functional elements including website presence, CRM, Social media, SEO, Mobile


Experience Required:


  • Experience of developing and driving partner and/or customer marketing strategy and execution in retail

  • Digital marketing experience – understanding of online marketing channels (Search, Mobile, Social, Web, etc)

  • Project/program management experience

  • Be able to effectively drive cross-group cooperation, using strong communication, project management, and organisational skills

  • Possess a personal passion for marketing, customer relationship marketing, technology, partners and satisfaction.

  • Financial and analytical experience

  • Negotiation and influencing skills


For more information please contact Charlie Warren at TEKsystems.


Retail/Channel/Marketing/Market Share/Promotions/Marketing Plans/Brand/Messaging/Manage Spend/ROI


Allegis Group Limited operates as an Employment Business and Employment Agency as set out in the Conduct of Employment Agencies and Employment Businesses Regulations 2003. It is a company within the Allegis Group network of companies (collectively referred to as "Allegis Group"). Aerotek, Aston Carter, EASi, Talentis Solutions, TEKsystems, Stamford Consultants and The Stamford Group are Allegis Group brands. If you apply, your personal data will be processed as described in the Allegis Group Online Privacy Notice available on our website.


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