- Location: Warwick, Warwickshire
- Rate: Up to 500.00
- Start Date: 09/09/2019
- Duration: 6-12 months
A hands on role building and leading a team of 8 analysts to leverage the businesses data resources to provide valuable insights and enable fact based data decisions across the business.
The goal is to embed smarter, more sophisticated, data-driven decisions across the business to help steer a growing function towards even greater success.
Take accountability for customer analytics, understanding customer measures and performance, developing models for understanding propensity and predicting behaviour and ultimately for building dynamic segmentations
What you'll be doing
Manage and lead the team in delivering a schedule of campaign (mainly direct mail and email) data selections and analysis ensuring processes and ways of working are both robust and compliant in line with existing data policies and practices
Translate commercial questions from across the business into analysis plans to support propositions development, segmentation, customer retention, and customer experience journey optimisation
Querying and analysing data, identifying trends and gaps, making recommendations, and supporting the improvement of the customer experience through customer insights
Developing analytical models to estimate the impact of different scenarios, assisting in the business decision making process eg propensity models, lifetime value models
Assisting teams throughout the company to understand the power and value of an analytical approach to decision-making and provide them with the insights that contribute to the strategic goals.
Drive adoption and Input into data/BI (Business Intelligence) tool kit development
The experience you'll need
Significant experience running analysis and insight teams
Experience in analysing large datasets in a consumer facing business preferred (SQL, R)
Ability to influence at a senior level, communicating complex analysis in an engaging way
Willingness for hands on contribution – confident SQL user
Please apply now to be considered.